Inside Nor

Welcome from Nieuwe Instituut. Ironically, a journey in Canadian design steps out of the shadows at its most envied nation: The Netherlands. Today the Nor Cooperative speaks at the Nieuwe Instituut in Rotterdam on our work to date, our mandate, and our collective. So for those of you who have

Design culture, the space we’re in, is what happens when we let all of these approaches and ways of thinking and working sit together, and marvel at and learn from the threads between them. And note what’s missing. And do our best to find it. And preserve it, not in amber but in full critical view.

An artboard filled with Experimental Jetset, MoMa rebrand concepts, immaculate, smoothed, infinite expanses of white and well-proportioned rectangles, housing negative space and art. I’d wanted a project like this for years. Coveted it, even.